Tommy Hilfiger se ha caracterizado por ser una de las marcas que han comenzado un gran cambio en la moda en cuanto a los tiempos de producción, lanzamiento y venta al público, en especial desde el año anterior, durante su última colección en el New York Fashion Week en la que se presentó una cápsula en la que Gigi Hadid y la colección estuvo inmediatamente a la venta.
El 8 de febrero de 2017 se presentará la segunda colección cápsula en co.diseño entre Tommy Hilfiger y Gigi Hadid, para la línea femenina de la marca, con el concepto “Míralo Ahora, Cómpralo Ahora”, poniendo una vez más la colección a la venta de forma inmediata, a través de todos sus canales de venta y más de 60 países alrededor del mundo, después de su show en Los Ángeles.
La colección que presenta ropa, calzado y accesorios de mujer, incluyendo relojes y gafas de sol, ha sido un gran proceso colaborativo no solo entre el diseñador y la modelo, sino también entre los consumidores que entre el 21 y el 31 de octubre fueron invitados a votar por sus prendas favoritas a través de las redes sociales, y que después fueron personalizados con placas y parches por personajes como Naomi Davis (The Rockstar Diaries), Camille Charrière (Over the Rainbow) y Eleanor Calder (The Trend Pear).
Esta colección fusiona la visión fresca de Hadid con la herencia “clásica cool americana” de Tommy Hilfiger mediante detalles que rinden homenaje a California como placas y parches inspirados en este estado, además de rayas de rugby, denim y siluetas que transmiten el ambiente calmado y desenfadado de California sin dejar de lado los colores insignia de la arca como el rojo, blanco y azul.
Puedes ver los avances de la colección y el show, del 08 de febrero, en tommy.com y en las redes de la marca utilizando #TommyXGigi y @TommyHilfiger
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