And we could not expect less from CONVERSE and its new Rated One Star campaign , which seeks to end stereotypes, labels and to be pigeonholed in what is “socially accepted”, but what is Rated One Star? As Rated One star is to be real, it is to celebrate that impulsive, and fearless attitude of youth itself. Literal is to have the phrase leitmotiv: ¨I do not care what you think about me!
LET’S KICK IT!
The brand chose 5 young Ecuadorians, not media but popular and VERY unique each. For Converse, they represent what it really is to be a RATED ONE STAR, as we talk about very talented young people in their areas of work, and this time they were on the streets, specifically at iconic spots, giving them a rated one star.
We tell you who they are!
ALE LA TORRE
Anarchist Model, is not a conventional model, enjoys making artistic nudity, is an Audiovisual Producer and leads the hashtag #asimeamo
DAVID ROJAS DAGER
I like to live in contact with what surrounds him, as well as being a talented musician and skater. Free soul and traveler.
PAMELA DUEÑAS WOOD
Productora audiovisual, fotógrafa, cineasta, y especialista en capturar los sentimientos. Además Pamela fue la encargada de realizar el video de la campaña. Wow!
Rompe estereotipos por naturaleza, de profesión Arquitecta, modelo y además, amante de los tatuajes, muchos de los cuales se encuentran en distintas partes de su cuerpo.
Who has not seen excellent photos with Jorge in the foreground? This artist and model is a reference sign of empowerment, has caused a sensation to show itself as it is since it has vitiligo, a disease in which the skin is depigmenting, but knowing how to carry it with a lot of security and attitude, has served as a platform for many projects .
The objective of this intelligent and audacious campaign is to amplify this movement and empower individuality and put an end to stereotypes . Also with this, CONVERSE wants to make it very clear that we do not need a verification mark, the approval of the company, or a like in social networks.
This is to be RATED ONE STAR