La revolución de la moda para el 2020 es VERDE
Me da mucha pena y vergüenza admitir que mi estilo de vida no ha sido el más sostenible. Si bien contribuyo tratando de no consumir plásticos, negarme a usar sorbetes, jamás botar ropa y tener bolsas de tela para mi shopping…la realidad es que no es suficiente. Nuestro mundo se merece más y no podemos seguir escapándonos con el mínimo esfuerzo.
¿Sabías que en la actualidad las personas consumimos 60% más ropa que lo que consumíamos hace 15 años?
¡ES UNA CIFRA LOQUÍSIMA!
Y lo que es aún más alarmante es que los humanos hemos duplicado la velocidad a la cual desechamos esa misma ropa.
Si bien es cierto que muchas prendas se derivan de materiales naturales, como lo son el algodón y la seda, la mayor cantidad de materiales que utiliza la moda proviene de bases “modificadas” o creados por el ser humano, como es el caso del poliéster (materia sintética…plástico puro y duro) derivado de fracciones pesadas del petróleo.
Quizás no lo sepas, pero cada vez que desechas una de estas prendas, en algún momento u otro las mismas llegan al océano. Es decir… ¡Quieras admitirlo o no, estás contribuyendo a la contaminación mundial del mar!
¿Aún no te lo crees? ¿Sabías que el 20% de la contaminación del océano proviene del mundo de la moda?
Hoy en Front Row
vamos a hablar de las distintas empresas que están haciendo un esfuerzo por transformar el sistema de moda y que puedes considerar al momento de consumir ropa o accesorios para impactar menos al planeta.
1) Consume marcas que utilizan materiales sostenibles y si eres diseñador/creador de moda, USA esos materiales en tu línea de producción.
Para Creadores:
1. Piña (telas y cuero)
2. Cuero vegano de:
- nopal
- hoja de teca
- banana
- manzana
3. Hongos (tela y cuero)
5. Uvas
6. Coffee grounds
7. Plástico (distintos materiales para zapatos)
8. Celulosa de Agua de Coco para telas
9. Teñidos con cúrcuma/achiote
2) Opciones para generar una economía circular.
¿La reventa? ¿Cómo es eso?
Así es, estamos hablando de un modelo de negocio por el cual Stella McCartney y Burberry junto con The Real Real están apostando.
Se trata de en lugar de desechar la ropa que no usas, darle una segunda vida al venderla y así formar parte de la economía circular que necesita el planeta.
Me parece fantástico sin embargo mi único “PERO” es que quizás puede ser una solución que se convierte en arma de doble filo. Si los consumidores empiezan a pensar que tan solo por reemplazar algo nuevo con algo usado ya están poniendo su granito de arena por el planeta, se equivocan.
3) Rentar VS Comprar
Quizás estamos más acostumbrados a escuchar de este modelo cuando de “ternos” se trata, pero el alquiler de ropa sigue subiendo en popularidad a nivel mundial, apoyando a la tendencia de generar menos productos que terminarán desechados. ¿Te imaginas el tamaño de todos nuestros clósets si cada vez que tendríamos una ocasión especial quisiéramos algo que jamás nos hemos puesto?
¡Qué ridículo! No solo no es eficiente para tu bolsillo, pero es pésimo para el planeta.
¿Necesitas un look para una ocasión especial? Salir a comprar una nueva pieza ya no es necesario. Puedes alquilarla.
¡Si quisieran que Ecuador cuente con una opción como Rent the Runway, ya la tienen!
4) Closet Sharing
¡La economía de “compartir” tiene a tu clóset en la mira! Y ya no me refiero a al closet sharing que se hace a través de propuestas como Rent the Runway o Dress Code, sino de literalmente hacer un hábito de compartir – y sin precio. Con esto me refiero a tomarte el tiempo de crear una lista de tus familiares y amistades cercanos con quienes compartes el gusto y la talla. ¿Por qué no hacer un hábito de “préstamos de moda”? No me resisto al gran plus de contar con tanta variedad al hermoso precio $0.
¡NO PUEDE HABER POLYESTER EN UN HOSPITAL!
Siempre que mi papá entraba a un hospital, como buen textilero, por algo tocaba las sábanas para saber si eran 100% algodón o si tenían polyester.
Y ¿Adivinen qué?
La mayoría de sábanas de los hospitales tienen polyester… ¿Por qué es un problema?
Materiales veganos que van a cambiar la moda este 2020
1) Materiales de Moda
Cuero vegano:
- nopal
- hoja de teca
Cuero:
- Banana
- Manzana
Hongos
Uvas
Coffee grounds
Plástico (zapatos)
Celulosa de Agua de Coco
Net a porter perdió 10.5 millones en el 2019
Un nuevo espacio de moda y arte está por abrirse en Quito (no les puedo dar muchos detalles pero pronto se enteraran de lo que les hablo 😉 )
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