Los retos y oportunidades según 4 marcas Guayaquileñas de calzado

04/07/2017 74 comments

Front Row - Banner - Jhonnie Walker


¡Hola desde Sao Paulo chic@s!
Aunque ya les quiero contar todo sobre mi aventura brasilera, primero les tengo algo MUY especial desde Guayaquil.  Hoy conversamos con 4 marcas de calzado de esta hermosa ciudad costeña que en 4 breves puntos nos cuentan cómo ven el mercado en su ciudad y el país.
Pero primero…¡A conocerlas!

 

Anama-1

ANAMA


[ ANAMA ]

Nace en diciembre de 2014 con la fusión del nombre de su creadora Adriana Massuh. Inició con cuatro docenas de zapatos y actualmente Anama tiene una comunidad de 23k en Instagram y hace entregas a domicilio para Guayaquil y todo el país con una propuesta para una mujer emprendedora y práctica pero actual; sin dejar de lado la comodidad y la belleza con precios de fácil acceso.

 

 

Martina-3

MARTINA

[ MARTINA ] 
Significa estar preparada para la guerra, Martina nace en mayo de 2015 vendiendo desde su casa o en ferias temporales utilizando a Instagram como catálogo, haciendo énfasis en sus colecciones de sandalias, y algunas colecciones de sneakers y plataformas.

 

 

Wonder-1

WONDER


[ WONDER ]

Bajo el concepto «Cool shoes for risk takers» nace esta marca hace 2 años con una gran aceptación desde el inicio y con la idea aportar una variedad al mercado guayaquileño más allá de los “zapatos vino”.

 

Ella-me-quiso-2

ELLA ME QUISO

[ ELLA ME QUISO by ILE MIRANDA]
Pensada para una mujer, libre e inolvidable, nace en el año 2004 como una propuesta más accesible y ready too wear a su marca Ile Miranda, lo que le permitió masificar su propuesta y llegar a un nuevo público.

 

Anama-2

ANAMA

 

1. LA COMPETENCIA INTERNATIONAL INCENTIVA LA CREATIVIDAD

Hablando sobre la evolución del mercado en el país nos cuentan que el boom del calzado colombiano y brasilero fue un reto creativo para las marcas nacionales que les permitió generar una propuesta fresca, actual sin dejar de lado la esencia de cada marca, así como la comodidad, calidad y el precio como factores decisivos.

 

Martina-2

MARTINA


2.  LA FALTA DE MATERIALES HA FORTALECIDO EL TRABAJO CON LOS MATERIALES Y ARTESANÍA ECUATORIANA

Ile Miranda nos cuenta que actualmente es más fácil conseguir materiales ya que antes había que acomodarse a telas y materiales de mueblería. En este mercado también se encuentran muchas dificultades para la importación de materiales debido a los precios por lo que las marcas deben acoplarse a los insumos que llegan al país y fortalecer el trabajo conjunto con los artesanos, desde la capacitación, selección del material que sean estéticos y funcionales, hasta el detalle de los acabados finales.

 

Wonder-3

WONDER


3. LAS REDES SOCIALES NO SON LA ÚNICA CLAVE EN EL POSICIONAMIENTO DE MARCA

Si de posicionar una marca de calzado se trata los retos que han encontrado están en generar contenido de calidad para sus redes sociales, establecer un alto nivel de calidad y detalle,  renovar constantemente el diseño de las piezas alejarse de la esencia de la marca y mantener la variedad de tallas.

 

 

Ella-me-quiso-1

ELLA ME QUISO


4. EL ECUADOR YA BUSCA EXPORTAR

Todas las marcas coinciden en que dentro de los siguientes años quieren estar posicionados a nivel nacional con varios locales alrededor del país y con reconocimiento dentro de la región debido a sus propuestas actuales, versátiles y accesibles económicamente.

 

 

Martina-1

MARTINA

Wonder-4

WONDER

Ella-me-quiso-3

ELLA ME QUISO

Pueden seguirlas en Instagram como:

ANAMA: @anama_ec

MARTINA: @martina.ec

WONDER: @wonder.jn

ELLA ME QUISO: @ellamequiso

Y por supuesto no olviden seguirme también @frontrowec 😉 <3
———————–

Fotografía: Ibeth Rodríguez

Dirección de Arte: Paula del Salto

 

You may also like

74 comments

minecraft free download pc 10/05/2019 - 4:03 am

Hello, constantly i used to check web site posts here in the early hours in the morning, since
i love to gain knowledge of more and more.

g 11/05/2019 - 11:31 pm

I don’t know if it’s just me or if everyone else experiencing issues
with your site. It looks like some of the
text in your posts are running off the screen. Can someone else please provide
feedback and let me know if this is happening to them too?
This might be a issue with my web browser because I’ve had
this happen previously. Thanks

g 12/05/2019 - 9:02 pm

It is perfect time to make some plans for the future and it’s time to
be happy. I’ve read this post and if I could I desire to suggest you few interesting things or tips.

Maybe you can write next articles referring to this article.

I desire to read even more things about it!

g 13/05/2019 - 3:06 am

Thanks designed for sharing such a nice idea, piece of writing is nice, thats why i have read
it entirely

how to download minecraft 14/05/2019 - 11:57 pm

Pretty great post. I just stumbled upon your blog and wanted
to mention that I have truly loved browsing your weblog posts.
After all I will be subscribing on your feed and I hope you write once more very soon!

download minecraft for free 17/05/2019 - 8:04 am

I like it when folks get together and share ideas. Great site,
stick with it!

gamefly free trial 31/05/2019 - 3:09 pm

I always emailed this website post page to all my associates,
since if like to read it after that my friends will too.

gamefly free trial 01/06/2019 - 12:34 pm

Good write-up. I certainly love this website. Keep writing!

gamefly free trial 05/06/2019 - 5:17 am

I read this piece of writing fully on the topic of the difference of most recent and preceding technologies, it’s remarkable article.

gamefly free trial 06/06/2019 - 10:48 pm

Hi, of course this paragraph is actually good and I have learned
lot of things from it regarding blogging.
thanks.

ps4 games 2019 list coming out 08/06/2019 - 6:20 am

Very quickly this web page will be famous among all blog viewers, due to it’s fastidious posts

ps4 best games ever made 2019 12/06/2019 - 2:27 pm

I go to see every day some web pages and blogs to read content, except this web
site gives quality based posts.

quest bars cheap 10/07/2019 - 8:24 pm

Hi there! I realize this is somewhat off-topic but
I had to ask. Does running a well-established blog like yours require a large amount of work?
I’m completely new to writing a blog however I do write
in my diary on a daily basis. I’d like to start a blog so I can easily share my
personal experience and feelings online. Please let me know if you have
any kind of ideas or tips for new aspiring bloggers.

Thankyou!

plenty of fish dating site 19/07/2019 - 9:33 am

This website was… how do I say it? Relevant!! Finally I’ve found something that
helped me. Appreciate it!

natalielise 22/07/2019 - 8:50 am

Greetings! Very helpful advice within this article!
It’s the little changes that produce the greatest changes.
Thanks for sharing! pof natalielise

Casey Rabal 22/07/2019 - 9:25 pm
plenty of fish dating site 23/07/2019 - 2:02 am

Howdy! This is kind of off topic but I need some guidance from an established blog.
Is it tough to set up your own blog? I’m not very techincal but I
can figure things out pretty quick. I’m thinking about making my
own but I’m not sure where to start. Do you have any ideas or suggestions?
Many thanks

plenty of fish https://natalielise.tumblr.com 01/08/2019 - 8:19 pm

Hey there! Someone in my Myspace group shared this site with us so I came to look it over.
I’m definitely loving the information. I’m bookmarking and will be tweeting this to
my followers! Great blog and fantastic design. natalielise plenty of fish

plenty of fish dating site 14/08/2019 - 12:21 am

Thanks in favor of sharing such a pleasant thought,
paragraph is good, thats why i have read it fully

plenty of fish dating site 14/08/2019 - 7:02 pm

Greetings! Very helpful advice within this post! It’s the little changes which will make the largest
changes. Thanks a lot for sharing!

minecraft games 03/09/2019 - 12:45 pm

This is my first time go to see at here and i am actually impressed to read
all at single place.

quest bars cheap 06/09/2019 - 12:28 pm

Fantastic beat ! I would like to apprentice at the
same time as you amend your site, how could i subscribe for a weblog site?

The account helped me a applicable deal. I had been tiny bit acquainted of this your broadcast offered bright transparent
idea

minecraft games 16/09/2019 - 6:00 am

Hello there, I found your blog via Google even as searching
for a similar matter, your site got here up, it looks great.
I’ve bookmarked it in my google bookmarks.

Hi there, just was alert to your weblog via Google, and found that it is really informative.

I’m gonna watch out for brussels. I’ll appreciate in the event
you continue this in future. Lots of other people will be benefited from your writing.
Cheers!

minecraft games 25/09/2019 - 4:16 am

Do you mind if I quote a few of your posts as long as I provide credit and sources back
to your website? My blog is in the exact same
area of interest as yours and my users would really benefit from some of the information you present here.
Please let me know if this okay with you. Many thanks!

minecraft games 25/09/2019 - 3:05 pm

This is very interesting, You’re a very skilled blogger.
I’ve joined your rss feed and look forward to seeking more of your magnificent post.
Also, I’ve shared your web site in my social networks!

roofing contractors wichita ks 02/10/2019 - 12:06 am

Keep on writing, great job!

coconut oil benefits 25/10/2019 - 3:40 am

Hello! I just wanted to ask if you ever have any problems with hackers?
My last blog (wordpress) was hacked and I ended up losing
many months of hard work due to no back up.
Do you have any solutions to prevent hackers?

coconut oil benefits 29/10/2019 - 8:56 am

Hello I am so delighted I found your weblog, I really found you by
accident, while I was researching on Askjeeve for something else, Regardless I am here
now and would just like to say thanks for a marvelous post and a all round enjoyable
blog (I also love the theme/design), I don’t have time
to read through it all at the minute but I
have saved it and also included your RSS feeds, so when I have time I
will be back to read a great deal more, Please do keep up the awesome job.

plenty of fish dating site 12/11/2019 - 1:35 pm

Article writing is also a excitement, if you be acquainted with after that you can write if
not it is complicated to write.

off coconut oil 14/11/2019 - 4:35 am

It’s not my first time to visit this web page, i am visiting this
site dailly and take fastidious information from here
daily.

a coconut oil 15/11/2019 - 5:13 am

Outstanding post but I was wanting to know if you
could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more.

Thank you!

tinyurl.com 20/11/2019 - 9:38 am

Magnificent goods from you, man. I have have in mind your stuff previous to and you are just too magnificent.
I actually like what you’ve bought right here, really like what you are
saying and the way during which you say it. You make it entertaining and you
still take care of to keep it smart. I can not wait to learn much more
from you. This is actually a tremendous web site.

tinyurl.com 20/11/2019 - 8:17 pm

Hi! This is my 1st comment here so I just wanted to give a quick
shout out and say I truly enjoy reading your posts.
Can you recommend any other blogs/websites/forums that cover the same subjects?
Thank you!

http://tinyurl.com/t2m7u2q 21/11/2019 - 3:26 pm

Superb post however I was wondering if you could write a litte more on this topic?
I’d be very grateful if you could elaborate
a little bit more. Cheers!

with coconut oil 25/11/2019 - 7:54 am

Keep on working, great job!

plenty of fish dating site 25/11/2019 - 10:36 pm

Post writing is also a excitement, if you be
familiar with after that you can write or
else it is difficult to write.

quest bars cheap 30/11/2019 - 2:07 am

Howdy! I could have sworn I’ve visited this site before but after browsing through some of the articles I
realized it’s new to me. Regardless, I’m certainly delighted I discovered it and I’ll be bookmarking it and checking back often!

ps4 games 05/12/2019 - 9:05 pm

Hey there, I think your site might be having browser compatibility
issues. When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping.

I just wanted to give you a quick heads up! Other then that, awesome
blog!

ps4 games 06/12/2019 - 12:37 pm

If you are going for most excellent contents like myself, simply pay a visit this site all the time because it offers
quality contents, thanks

quest bars cheap 09/12/2019 - 7:50 am

We are a bunch of volunteers and starting a brand new scheme in our community.
Your website provided us with useful information to work on. You’ve performed an impressive job and our
entire neighborhood will likely be grateful to you.

coconut oil 15/12/2019 - 9:34 am

Superb blog! Do you have any tips and hints for aspiring
writers? I’m hoping to start my own website soon but I’m a little lost on everything.
Would you advise starting with a free platform like WordPress or go for a
paid option? There are so many options out there that I’m totally confused ..
Any recommendations? Kudos!

vurtilopmer 26/12/2019 - 9:30 am

Im no longer certain the place you are getting your information, however good topic. I needs to spend some time finding out more or figuring out more. Thank you for great information I used to be in search of this info for my mission.

match.com free trial 29/12/2019 - 6:52 pm

This is very interesting, You’re a very skilled blogger.

I’ve joined your rss feed and look forward to seeking more
of your wonderful post. Also, I have shared your web site in my social networks!

plenty of fish vs match.com free trial 30/12/2019 - 9:08 am

Good day! This post couldn’t be written any better!

Reading this post reminds me of my previous room mate!
He always kept talking about this. I will forward this
write-up to him. Pretty sure he will have a good read.

Many thanks for sharing!

match.com free trial 30/12/2019 - 3:55 pm

I’m not sure where you are getting your info, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for wonderful information I was looking for this information for my
mission.

sling tv 31/12/2019 - 4:47 pm

I am not sure where you are getting your info, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for fantastic information I was looking for this info for my mission.

lowest price cialis 04/01/2020 - 10:53 am

Hello, thank you looking for word! I repost in Facebook

Todd Snively 07/01/2020 - 1:43 pm

Useful information. Lucky me I found your website by chance, and I am surprised why this accident didn’t happened earlier! I bookmarked it.

sling tv 07/01/2020 - 3:41 pm

Quality posts is the crucial to invite the
visitors to go to see the web site, that’s what this website is providing.

Everettlaums 10/01/2020 - 2:58 pm

Hello, tender thanks you for information! generic viagra available in usa http://viapwronline.com I repost in Facebook.
what helps viagra work better

John Escobarf 12/01/2020 - 10:22 pm

This is a same respected post. Thanks for posting this.

What do you over about my website: https://firmacrearesitewebdesign.blogspot.com/

Andy Pablobp 13/01/2020 - 1:59 pm

This is a very weighty post. Thanks quest of posting this.

What do you over nearby my website: creare site de prezentare

Andy Giudigi 13/01/2020 - 10:55 pm

This is a to a great extent important post. Thanks for posting this.

What do you believe about my website: servicii web design

Peterfix 14/01/2020 - 12:29 am

Hello, recognition you http://cialisxtl.com in favour of facts! buy cialis online canadian
cialis vs viagra

sling tv 15/01/2020 - 4:17 am

Hi there, I found your website by way of Google whilst searching for a similar subject, your site came up, it appears to be
like good. I’ve bookmarked it in my google bookmarks.

Hello there, just became alert to your blog through Google, and located that it’s truly informative.
I’m going to be careful for brussels. I will be grateful if
you happen to proceed this in future. Lots of other folks shall
be benefited out of your writing. Cheers!

Wayneexect 18/01/2020 - 4:51 am
sling tv 18/01/2020 - 9:20 pm

Valuable info. Lucky me I discovered your website accidentally, and I’m surprised why this
accident did not came about earlier! I bookmarked it.

Arica Mcmutry 30/01/2020 - 1:44 pm

I do love the manner in which you have framed this particular situation plus it does indeed offer us a lot of fodder for thought. On the other hand, from what I have witnessed, I really trust as the commentary stack on that men and women stay on point and don’t embark on a tirade of some other news du jour. Anyway, thank you for this outstanding point and whilst I can not agree with this in totality, I respect your viewpoint.

Robertcic 10/02/2020 - 10:22 pm

buy cialis no rx over the counter cialis generic cialis 2019

Rosyanync 26/02/2020 - 11:06 pm

buy viagra online from canada buy viagra lloyds order levitra uk

Rosyanync 29/02/2020 - 5:03 am

cheap viagra tablets sale buy cialis vegas buy cialis in canada

Tawna Bandy 28/03/2020 - 2:18 am

Hi. This is kind of off topic but I need some guidance from an established blog. Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start. Do you have any ideas or suggestions? Appreciate it!

Free sample pack of viagra 07/04/2020 - 11:44 pm

viagra delivered overnight

Buy viagra no prescription required

cialis online 09/04/2020 - 12:55 pm

generic cialis cost

cialis 20 mg price

cheap cialis 12/04/2020 - 7:17 am

cialis dosage 40 mg

cialis generic name

smore traiolit 12/04/2020 - 11:49 am

I keep listening to the news bulletin talk about getting free online grant applications so I have been looking around for the best site to get one. Could you advise me please, where could i get some?

smore traiolit 13/04/2020 - 9:07 am

I’m impressed, I must say. Actually not often do I encounter a weblog that’s both educative and entertaining, and let me let you know, you could have hit the nail on the head. Your concept is outstanding; the issue is one thing that not sufficient persons are speaking intelligently about. I am very pleased that I stumbled throughout this in my search for one thing referring to this.

dispensary near me 14/04/2020 - 2:12 pm

Its such as you learn my mind! You seem to grasp a lot about this, like you wrote the book in it or something. I think that you can do with some p.c. to force the message home a bit, however other than that, this is great blog. An excellent read. I’ll definitely be back.|

cannabis near me 14/04/2020 - 9:34 pm

My brother recommended I might like this website. He was totally right. This post truly made my day. You cann’t imagine just how much time I had spent for this information! Thanks!|

CBD Oil 15/04/2020 - 8:33 am

informative article

cheap cialis online 15/04/2020 - 11:49 am

cheap cialis online

cialis online canada

provacan cbd oil uk 15/04/2020 - 5:36 pm

Thanks for sharing your thought

Bedford driving school 16/04/2020 - 12:51 pm

Heya i am for the primary time here. I came across this board and I find It really useful & it helped me out a lot. I’m hoping to offer one thing back and aid others such as you helped me.|

where to buy cialis 17/04/2020 - 6:34 am

cialis 20mg price

printable cialis coupon

Comments are closed.