Guayaquil

¿Y la moda en el Ecuador?

17/01/2018 76 comments

Entre algunos de nuestros personajes favoritos de la moda en el Ecuador se encuentra Karla Paredes (también conocida como Kamla – flor de loto-). ¿Alguna vez se han preguntado cómo es la vida de una periodista/productora de moda en el Ecuador? Con 35 años lleva 14 trabajando como ambas, por profesión, vocación y convicción. Si de títulos hablamos Karla estudió Periodismo, Diseño de Modas y una maestría en Gerencia de Comunicación; así como talleres de estilismo, asesoría de imagen, marketing de moda, identidad de moda y coolhunting.  Es todo un mundo y hoy nos habla sobre sus experiencias y opiniones de la moda en el Ecuador.

Front Row - Karla Paredes - Revista Semana - Moda Ecuador

SUS INICIOS

Empezó en una revista de moda llamada INMAG y desde hace 11 años su base de operaciones como productora y periodista está en revista SEMANA. También nos recuerda que su profesión no se basa solo en lo gráfico, sino también en el contenido y la información, ética y veracidad que se le brinda al lector, basándose en el trabajo en conjunto y aprendiendo constantemente.

“EL F5 EN LA MODA”

Cuando hablamos de la moda nacional de los últimos 5 años, coincidimos en que hasta hace mucho no existían muchos creativos ni plataformas para exhibir su trabajo o una propuesta académica nacional. Es el boom de las redes sociales lo que impulsa diferentes micro marcas y otros actores como productores, diseñadores, estilistas, fotógrafos, retocadores, blogueros, etc. Esta evolución sería mayor si nos enfocáramos más en el consumo de moda nacional con procesos de identidad.

“Admiro a cada agente de cambio que propone algo diferente, lo sustenta y defiende con firmeza”

GUAYAQUIL VS QUITO VS CUENCA

El clima es un aliado de las propuestas en moda de las ciudades más importantes del país. Guayaquil mostrando variedad de texturas, cortes y colores y las ciudades de la sierra con su elegancia y tejidos pesados. Entre las semejanzas de UIO y GYE está el avance de “la fotografía de moda, espacios, eventos, y desarrollo de la industria en general que hacen que ambas ciudades están en la delantera”

Para Karla las diferencias entre estas ciudades son que durante el 2017 en Quito se abrieron varios pop up stores, colectivos de arte y moda con propuestas “vibrantes y muy ligeras pese al clima”. En Guayaquil ha visto “mucha moda comercial pensada más en vender que en innovar”. Pero también destaca varias personas de las 3 ciudades que se han formado en el exterior y tienen un ADN bien marcado.

EL DISEÑO INDEPENDIENTE Y SUS DEBILIDADES

Cuando analiza los puntos débiles del diseño independiente resalta dos temas.

Primero, la competencia con los precios de las firmas low cost ya que los procesos de proveeduría, exclusividad y propuesta incrementan sus costos y aunque el consumidor nacional ha cambiado aún prefiere las opciones más baratas.

El segundo punto es la falta de identidad que perjudica especialmente a las marcas que promueven propuestas con un trasfondo cultural.

Front Row - Karla Paredes - Revista Semana - Moda Ecuador

BLOGGERS DE MODA

Este tema tiene muchos puntos de vista, en este caso para Karla la forma más sencilla de abordarla es que no se siente identificada, porque no entiende la posición de las ego bloggers ante el crecimiento de la moda nacional: “no entiendo bien el servicio que le dan a sus seguidores”. En su opinión, este tipo de blogs afectan a los profesionales, incluyendo otros bloggers, que se han preparado e invertido dando un enfoque diferente a sus plataformas.

CLAVES PARA SER PRODUCTORA DE MODA

Entre los retos de la producción de moda está “convertirse en mujer orquesta” sumando a esto que muchas veces los medios tradicionales no conocen la magnitud del trabajo, considerando que es solo “retirar ropa y ofrecer catering al equipo u ocuparte de su movilización”. Como también es directora de moda su trabajo va desde la creación del moodboard hasta ver que el producto final vaya acorde al medio y al público. En 5 puntos las claves de la producción de moda serían:

 

– Conocer a tu lector/a, espectador, seguidor, ect.

– Entender como estilista que no se trata de tu gusto o estilo personal, sino del ADN del medio, o la marca.

– Establecer un mensaje claro y dar un hilo conductor gráfico que cuente una historia,

– Es importante conocer de fotografía, estilismo, visual y coolhunting.

– Es esencial delegar para no terminar fulminada con tanta responsabilidad.

Front Row - Karla Paredes - Revista Semana - Moda Ecuador

LO QUE LE DISGUSTA DE LA MODA EN EL ECUADOR:

– El mal uso de términos en la moda, la falta de ética, y desconocimiento hace que incluso las marcas caigan en esto.

– La falta de valor por lo hecho en el país, problema cultural de falta de identidad.

– Que no existan departamentos u áreas en el gobierno que tomen la moda como un sector de crecimiento económico.

Front Row - Karla Paredes - Revista Semana - Moda Ecuador

Y LO QUE LE GUSTA:

– Las nuevas generaciones que han dejado los egos a un lado, y se unen en nuevas propuestas.

– Admiro a los diseñadores con propuestas de identidad cultural ecuatoriana.

– La creación de pop up stores que han unido varios talentos para que la moda ecuatoriana se exponga en vitrinas de París y otras partes del mundo.

¡Para conocer más a Kamla y el mundo de la moda, no olvides de seguirla en Instagram!
@KamlaParedes

You may also like

76 comments

Christian Colombo 17/01/2018 - 10:52 pm

Excelente entrevista. Tengo la oportunidad de conocer a Kamla y de haber trabajado con ella por varios años. Sin duda, sin desmerecer a los demás, es la mejor productora y periodista de moda del país.

Nohelia Zambrano Mendoza 11/04/2019 - 12:02 am

Para mi la moda es hermosa
Pues deseo ser Modelo De Pasarela
Pues ese es mi Gran sueño Y lo quiero Cumplir

gamefly 02/05/2019 - 3:26 am

I needed to thank you for this very good read!! I absolutely loved every little bit of
it. I have you book marked to look at new stuff you post…

gamefly free trial 04/05/2019 - 8:19 am

I like the valuable info you provide in your articles. I will bookmark your blog and check again here frequently.

I am quite certain I’ll learn lots of new stuff right here!
Best of luck for the next!

free minecraft download 06/05/2019 - 3:16 pm

Its like you learn my mind! You seem to know so much approximately this, like you
wrote the ebook in it or something. I think that you could do with a few percent to force the message home a bit, but other
than that, that is magnificent blog. A fantastic read.
I will certainly be back.

g 11/05/2019 - 9:42 pm

What’s up colleagues, how is the whole thing, and what you wish
for to say concerning this paragraph, in my view its really awesome in support of me.

minecraft pc download 13/05/2019 - 12:37 am

With havin so much content do you ever run into
any issues of plagorism or copyright violation? My
website has a lot of exclusive content I’ve either written myself
or outsourced but it looks like a lot of it is popping it up all over the web without my authorization. Do you know any techniques
to help protect against content from being ripped off? I’d
definitely appreciate it.

gamefly free trial 28/05/2019 - 6:02 pm

Very descriptive post, I enjoyed that a lot.
Will there be a part 2?

gamefly free trial 01/06/2019 - 1:47 am

I loved as much as you’ll receive carried out right here.

The sketch is tasteful, your authored subject matter stylish.
nonetheless, you command get bought an nervousness over that you wish be delivering the following.

unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this increase.

gamefly free trial 03/06/2019 - 1:39 pm

Hello, i think that i saw you visited my website
so i came to “return the favor”.I’m trying to find things to enhance my
website!I suppose its ok to use some of your ideas!!

gamefly free trial 05/06/2019 - 11:11 pm

I read this article fully on the topic of
the comparison of most up-to-date and previous technologies, it’s amazing article.

gamefly free trial 06/06/2019 - 5:31 am

Hello, I check your blog daily. Your writing style is awesome, keep it up!

games ps4 08/06/2019 - 5:21 am

Very good site you have here but I was wanting to know if you knew of any discussion boards that cover the same topics talked
about here? I’d really like to be a part of community where I can get suggestions from other
experienced individuals that share the same interest. If
you have any recommendations, please let me know.

Thanks a lot!

quest bars cheap 14/06/2019 - 10:14 pm

Hi it’s me, I am also visiting this web site on a regular
basis, this web page is really nice and the viewers are actually sharing good thoughts.

tinyurl.com 17/06/2019 - 4:43 pm

Hi there mates, how is all, and what you wish for to say regarding
this post, in my view its actually amazing designed for me.

http://tinyurl.com 01/07/2019 - 10:02 am

I know this if off topic but I’m looking into starting
my own weblog and was curious what all is needed to
get setup? I’m assuming having a blog like yours would cost
a pretty penny? I’m not very internet savvy so
I’m not 100% certain. Any suggestions or advice would be greatly appreciated.
Thanks

how to get help in windows 10 17/07/2019 - 12:05 am

Excellent items from you, man. I’ve take into accout your stuff prior to and you’re simply extremely fantastic.
I actually like what you’ve bought right here, really like what you are saying and
the best way in which you are saying it. You are making it enjoyable and you continue
to care for to keep it wise. I can not wait to learn much more from
you. This is actually a tremendous site.

plenty of fish dating site 18/07/2019 - 10:00 pm

Incredible! This blog looks just like my old one! It’s on a entirely different subject but it has pretty much the same layout and design. Excellent choice of colors!

natalielise 22/07/2019 - 3:04 pm

Hi would you mind sharing which blog platform you’re using?
I’m going to start my own blog in the near future but I’m
having a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique.

P.S My apologies for getting off-topic but I had to ask!
plenty of fish natalielise

plenty of fish dating site 23/07/2019 - 3:53 am

Amazing! This blog looks exactly like my old one!
It’s on a completely different topic but it has pretty much the same
layout and design. Excellent choice of colors!

Louis Trube 23/07/2019 - 12:30 pm
plenty of fish dating site 25/07/2019 - 9:47 pm

Hello, after reading this remarkable article i am as well happy
to share my familiarity here with friends.

smore.com 25/07/2019 - 10:21 pm

I like the helpful information you supply in your articles.
I will bookmark your weblog and test again right here regularly.
I am fairly sure I will be told plenty of new stuff proper here!
Best of luck for the following! pof natalielise

descargar facebook 19/08/2019 - 2:12 pm

Thanks for finally talking about >¿Y la moda en el Ecuador?
– FrontRow <Loved it!

quest bars cheap 24/08/2019 - 8:26 am

Thanks for one’s marvelous posting! I quite enjoyed reading it, you are a
great author.I will always bookmark your blog and will come
back very soon. I want to encourage you continue your great job, have a nice evening!

quest bars cheap 07/09/2019 - 1:48 pm

I need to to thank you for this wonderful read!!
I absolutely enjoyed every little bit of it. I have got you book marked to look at new stuff you post…

minecraft games 18/09/2019 - 10:06 pm

Saved as a favorite, I really like your blog!

minecraft games 25/09/2019 - 12:35 pm

What’s up everyone, it’s my first pay a visit at this site,
and paragraph is genuinely fruitful in favor of me, keep up posting these articles or reviews.

quest bars cheap 22/10/2019 - 6:51 am

If you want to get much from this piece of writing then you
have to apply these methods to your won web site.

coconut oil benefits 29/10/2019 - 8:39 am

A person essentially lend a hand to make significantly posts I might state.

That is the very first time I frequented your website
page and up to now? I surprised with the analysis you made to make this actual put up incredible.
Great task!

plenty of fish dating site 11/11/2019 - 8:10 am

Valuable information. Lucky me I found your website accidentally, and I am surprised why this
accident didn’t took place in advance! I bookmarked it.

ayurvedu 11/11/2019 - 1:58 pm

Thanks a lot for the article post.Much thanks again. Really Great.

plenty of fish dating site 11/11/2019 - 3:56 pm

Hey there, I think your site might be having browser compatibility issues.
When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up!
Other then that, superb blog!

Marshall Cabreja 14/11/2019 - 11:45 pm

Wonderful job on the post. Helped tons.

on coconut oil 15/11/2019 - 4:14 am

Hurrah! In the end I got a blog from where I can actually take useful information regarding my study and knowledge.

then coconut oil 16/11/2019 - 2:39 am

Its like you read my mind! You appear to know so much about this,
like you wrote the book in it or something. I think that you can do with a few pics to drive the message
home a bit, but other than that, this is wonderful blog.

An excellent read. I’ll definitely be back.

plenty of fish dating site 18/11/2019 - 3:23 am

Quality content is the crucial to interest the people to go to see the site,
that’s what this site is providing.

tinyurl.com 19/11/2019 - 11:42 am

Hey would you mind sharing which blog platform you’re
working with? I’m planning to start my own blog soon but
I’m having a difficult time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design seems
different then most blogs and I’m looking for something completely unique.
P.S Apologies for being off-topic but I had to ask!

http://tinyurl.com/quest-bars-cheap-44820 20/11/2019 - 9:43 am

Pretty element of content. I just stumbled upon your weblog and in accession capital to assert that I get in fact enjoyed account your blog posts.

Anyway I’ll be subscribing in your feeds and even I achievement you get entry to consistently quickly.

tinyurl.com 21/11/2019 - 12:32 pm

Hi there! Do you know if they make any plugins to safeguard against hackers?

I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

plenty of fish dating site 25/11/2019 - 9:53 pm

What’s up, I check your new stuff regularly. Your humoristic style
is witty, keep up the good work!

ps4 games 28/11/2019 - 5:52 am

Quality posts is the important to attract the viewers to
pay a quick visit the web site, that’s what this site is providing.

quest bars cheap 30/11/2019 - 12:44 am

Having read this I believed it was rather enlightening.
I appreciate you spending some time and effort to put this content together.
I once again find myself personally spending a lot of time both reading and commenting.
But so what, it was still worthwhile!

quest bars cheap 01/12/2019 - 3:53 pm

Pretty component to content. I simply stumbled
upon your website and in accession capital to claim that I acquire actually loved account your blog posts.
Any way I will be subscribing to your augment or even I success you access constantly rapidly.

quest bars cheap 02/12/2019 - 11:19 am

Hello to all, the contents existing at this site are in fact remarkable for people knowledge,
well, keep up the good work fellows.

quest bars cheap coupon twitter 03/12/2019 - 11:53 am

Hey! This is kind of off topic but I need some advice from an established blog.

Is it very difficult to set up your own blog?
I’m not very techincal but I can figure things out pretty fast.
I’m thinking about setting up my own but I’m not sure where
to begin. Do you have any points or suggestions? Appreciate it

ps4 games 05/12/2019 - 1:16 am

What’s up all, here every one is sharing these knowledge, therefore it’s pleasant to read
this blog, and I used to visit this webpage every day.

quest bars cheap 07/12/2019 - 5:51 am

Howdy I am so grateful I found your blog, I really found you by error,
while I was researching on Aol for something else, Anyhow I am here now and would just like to
say thanks for a remarkable post and a all round interesting blog
(I also love the theme/design), I don’t have time to browse it all at the minute but I have saved it and also added
in your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic
work.

quest bars cheap 08/12/2019 - 7:32 pm

Hi there, I discovered your blog by the use of
Google while looking for a similar matter, your website
got here up, it seems good. I have bookmarked it in my google bookmarks.

Hi there, simply turned into aware of your weblog thru Google, and located that it’s
truly informative. I am gonna be careful for brussels.

I will appreciate in case you continue this in future.
A lot of other people will likely be benefited out of your writing.
Cheers!

ps4 games 12/12/2019 - 3:25 pm

I do believe all the ideas you have presented to your post.

They are very convincing and will definitely work. Still, the posts are too
short for starters. Could you please extend them a little from next time?
Thanks for the post.

ps4 games 13/12/2019 - 6:58 pm

Do you have a spam issue on this website; I also am a blogger, and I was
wondering your situation; we have created some nice methods and
we are looking to swap solutions with others, why not shoot me an e-mail if interested.

match.com free trial 29/12/2019 - 2:56 am

Hello there, I found your website by way of Google while looking for a similar matter, your
site got here up, it seems good. I have bookmarked it in my
google bookmarks.
Hello there, just was alert to your blog thru Google, and found that it’s really informative.
I am going to watch out for brussels. I will be grateful in the event you continue this in future.
Numerous other folks will probably be benefited out of your
writing. Cheers!

vurtil opmer 29/12/2019 - 3:15 pm

F*ckin’ amazing things here. I’m very glad to see your article. Thanks a lot and i’m looking forward to contact you. Will you please drop me a e-mail?

plenty of fish vs match.com free trial 30/12/2019 - 5:23 am

Hey! I just wanted to ask if you ever have any issues with hackers?
My last blog (wordpress) was hacked and I ended up losing several
weeks of hard work due to no back up. Do you have any solutions
to prevent hackers?

devilreviews 31/12/2019 - 12:35 am

Great blog you have got here.. It’s difficult to find excellent writing like yours these days. I seriously appreciate individuals like you! Take care!!

Everettlaums 04/01/2020 - 11:26 pm

Hello, thank you in spite of word! viagra erection after ejaculation http://viapwronline.com I repost in Facebook.
viagra problem

sling tv asksylphoflight 04/01/2020 - 11:33 pm

Appreciate this post. Let me try it out.

Todd Snively 07/01/2020 - 7:42 pm

Undeniably believe that which you said. Your favorite justification appeared to be at the web the simplest factor to bear in mind of. I say to you, I certainly get irked even as people think about issues that they just do not recognise about. You managed to hit the nail upon the highest and defined out the whole thing with no need side-effects , other folks could take a signal. Will probably be back to get more. Thank you

Peterfix 11/01/2020 - 1:45 am

Hello, thank you http://cialisxtl.com in appreciation to phrase! safe alternatives to viagra and cialis
viagra vs cialis vs levitra

Wayneexect 14/01/2020 - 12:21 pm

Cialis canadian cialis cialis vidalista

sling tv 18/01/2020 - 3:51 am

This information is invaluable. How can I find out more?

sling tv best package 2020 24/01/2020 - 12:05 pm

It’s impressive that you are getting ideas from this post as well as from our discussion made here.

verthilertva 03/02/2020 - 2:45 am

You made some nice points there. I looked on the internet for the issue and found most guys will agree with your blog.

no cost drug rehab arizona 25/02/2020 - 10:28 am

rehab assessment tools denver eating disorder recovery center addiction resource center centre pointe rehab alcohol detox drugs

USA 12/03/2020 - 1:52 am

This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.

Colby Cerva 19/03/2020 - 4:25 am

Hey there, You have done a fantastic job. I’ll certainly digg it and personally suggest to my friends. I am confident they’ll be benefited from this web site.

Save My Marriage Today Review 19/03/2020 - 8:55 am

Really great blog post. Nearly all of your ideas are very logical and I truly value the effort you have put into authoring this amazing post. Also, you have got a lovely color scheme.

Save My Marriage Today 21/03/2020 - 11:51 am

Hey there, I happened upon your web site as a result of a simple google search and found your posts were rather edifying. I appreciate your writing technique and I firmly believe that just as me, many people are profiting from your excellent information.

Fda approved viagra 08/04/2020 - 12:42 am

viagra online store

viagra overnight delivery

Rosyanync 09/04/2020 - 3:05 am

generic cialis cost
http://tadmedz.com viagra sale nz

cialis coupon walmart 09/04/2020 - 10:46 am

cialis 20 mg price

cialis savings card

smoretraiolit 13/04/2020 - 9:30 am

I’d have to examine with you here. Which is not one thing I usually do! I take pleasure in reading a post that may make folks think. Additionally, thanks for permitting me to comment!

cannabis near me 14/04/2020 - 9:19 am

My brother suggested I might like this website. He was totally right. This post truly made my day. You can not imagine just how much time I had spent for this info! Thanks!|

cialis cost 15/04/2020 - 12:49 pm

cialis coupons

generic cialis online

best CBD Oil 17/04/2020 - 3:05 am

Great beat ! I wish to apprentice while you amend your web site, how could i subscribe for a blog site? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept|

cheap cialis 17/04/2020 - 6:51 am

cialis from canada

cheap cialis

Comments are closed.